Speakers: Mike Phillippi, Peter Zawistowicz, and Jaleh Rezaei
Account-Based Marketing (ABM) gives marketing and growth leaders a focused and efficient way to acquire the customers they care about winning. But ABM is not a silver bullet. Finding the winning formula often leaves marketers with more questions than answers. In this panel discussion you will learn the following:
– What accounts should I target?
– How do I get in front of them?
– How personalized should I get?
– How do I scale that personalization?
– How do I measure success?
